The Current Podcast Advertising - Audience, Sponsors & Contact

Overview

The Current offers a daily antidote to algorithmic echo chambers, delivering insightful conversations that transcend the typical news cycle. Hosted by Matt Galloway, this podcast delves into global affairs, societal issues, and human experiences, featuring interviews with 'big thinkers,' authors like Susan Orlean, and individuals directly affected by world events. It aims to expand listeners' worldviews by presenting diverse perspectives on topics ranging from international conflicts like the Sudanese civil war to the power of curiosity. Ideal for intellectually curious individuals seeking in-depth analysis and a broader understanding of the forces shaping our world, 'The Current' provides a professional and thought-provoking exploration of contemporary issues.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,260

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 4% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
The devil you knowcbc.ca	The devil you know	4	1	2	6	5	10	4		1	7	5	7		1	2	1		1	1	1	1	Core Performer 67%
BetterHelpbetterhelp.com	BetterHelp						2	3	2	3				1			2	1	3		1		Longer term buy 42%
Grangergrainger.com	Granger												1						2	2	3	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The devil you know media production	$2,890	-67.4%	10%	100%	116.0ad units	Core Performer	+1
Viking leisure, travel & tourism	$1,222	0.0%	0%	100%	54.0ad units	Core Performer	+1
Scarborough Health Network	$1,106	0.0%	0%	100%	48.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Should Canada pay youth for a year of national service?

0:00 / 0:25

Direct Response

S

#1

Run on 1x episode

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