Stacking The Box, a Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Stacking The Box offers an immersive and opinionated weekly breakdown of the NFL, targeting devoted football fans eager for in-depth analysis and lively debate. Hosted by FanSided's experts, the podcast moves beyond surface-level news to deliver bold takes on team performance, player evaluations, and critical league-wide discussions, such as MVP races, playoff implications, and controversial rule changes. Each episode scrutinizes current NFL narratives, identifying contenders, exposing pretenders, and providing compelling arguments for a variety of hot topics. With a direct and engaging style, this podcast appeals to listeners who enjoy comprehensive game analysis, passionate discussions, and staying abreast of the evolving landscape of professional football.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,008

Est. Podcast Downloads

2,800

Av. Youtube Views

208

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 3K audience size, runs 16% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Sterling Holmes

Stacking the Box serves as the flagship NFL podcast for the FanSided network, providing year-round gridiron coverage through a blend of journalistic analysis and fan-centric debate. Hosted by experts Sterling Holmes, Iain McMillan, Tommy Jaggi, and Marcus Mosher, the production features recurring segments such as Round 1 Live Reactions and NFL Mock Draft Madness. The team delivers expert scouting through high-profile guest appearances, having recently hosted former NFL quarterback Alex Smith to discuss professional development and Hall of Fame linebacker DeMarcus Ware to analyze defensive line mechanics. A recent win for the channel includes the successful launch of the 2026 NFL Draft Sleeper series, which identifies under-the-radar prospects ahead of the scouting season. By integrating sports betting insights from professional bettor Iain McMillan and depth analysis from team-specific specialists, the group translates complex league transactions and scouting data into accessible narratives for the broader football community.

Age: 36 years
Nationality: American
Education: Unknown

Age: 36 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Outdoorsyoutdoorsy.com	Outdoorsy	1				1		2	2	1		2	Longer term buy 42%
American Expressamericanexpress.com	American Express					2	2	1			1	1	Longer term buy 42%
iCashicash.ca	iCash		1	2	2								Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$892	-100.0%	0%	100%	20.0ad units	Core Performer	+1
FanSided sports	$886	-25.3%	73%	91%	22.0ad units	Core Performer	+1
Granger photography	$783	0.0%	0%	100%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

NFL Preseason DRAMA: Watson OVER Sanders & Joey Porter Jr. Contract Standoff!

0:00 / 0:17

Direct Response

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#1

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