Helen Tupper and Sarah Ellis lead Amazing If, a professional development organization focused on replacing the traditional career ladder with the concept of a squiggly career. They host the weekly Squiggly Careers podcast and authored the Sunday Times bestseller Learn Like a Lobster, which provides actionable frameworks for professional growth. Their work translated to a global scale through the TEDx talk The best career path isn't always a straight line, which presents their research on non-linear progression. Designated as LinkedIn Top Voices, they produce tactical resources such as the Deck of Brilliance and the PodPlus weekly virtual workshops to assist individuals in managing career gremlins and building strengths. Their content utilizes distinctive hand-drawn visual storytelling to bridge the gap between academic psychology and Monday-morning application. Recent efforts include the CEO Shell-Shedding Moments series, featuring interviews with global executives from organizations like Microsoft and Google to discuss leadership resilience and workplace mental health.