So you want to be a copywriter with Bernadette Schwerdt Podcast Advertising - Audience, Sponsors & Contact

Overview

So you want to be a copywriter with Bernadette Schwerdt is an insightful podcast for aspiring and established copywriters, content creators, and entrepreneurs looking to monetize their writing skills. Hosted by Australia's popular copywriting coach, Bernadette Schwerdt, the show features in-depth interviews with successful business leaders and content magnates. Guests share practical strategies on building content empires, mastering e-commerce, leveraging digital marketing, and utilizing tools like AI for brand growth. The podcast goes beyond basic copywriting, offering a comprehensive guide to business development, brand building, and mindset management in the digital age. It's ideal for anyone seeking actionable advice and real-world examples to transform their passion for writing into a profitable and sustainable career.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

OKAY

49%

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The Bottom Line

This show has an estimated 180 audience size, runs 49% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week4/13	Week5/4	Week6/8	Week6/22
Australian Writers Centerwriterscentre.com.au	Australian Writers Center	1	1	1	5	3	2	Test in progress 17%
Australian Writers' Centrecopywritingcourses.com	Australian Writers' Centre		1			1		Test in progress 8%
Australian Writers' Centrewriterscenter.com.au	Australian Writers' Centre			1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Australian Writers Center writing & editing	$63	-100.0%	48%	93%	29.0ad units	Core Performer
Monster Attack	$12	0.0%	60%	100%	5.0ad units	Core Performer	+1
Copy School	$7	0.0%	67%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

COPYWRITER 107: How copywriters can create multiple income streams with Bernadette Schwerdt

0:00 / 0:38

Direct Response

C

#1

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