Sing for Science Podcast Advertising - Audience, Sponsors & Contact

Overview

Sing for Science uniquely bridges the worlds of music and scientific inquiry, inviting renowned musicians to discuss the scientific principles underlying their iconic songs with expert scientists. Hosted by Matt Whyte, the podcast delves into diverse fields from vocal anatomy and neuroscience to psychology and altruism, revealing the hidden scientific narratives within artistic expression. Each episode offers an engaging, educational dialogue, making complex scientific concepts accessible through the relatable lens of music. It appeals to curious listeners who appreciate both artistic creativity and scientific discovery, fostering a deeper understanding of how these seemingly disparate domains are interconnected and influence human experience and culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,346

Est. Podcast Downloads

3,280

Av. Youtube Views

66

Instagram

10k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 58% host read ads and promotes 73% of ads for direct response advertisers.

Creator Influence

Matt Whyte

Sing for Science, created and hosted by musician Matt Whyte, operates as a cross-disciplinary media program that bridges the gap between artistic expression and technical inquiry. The series utilizes a format where popular musicians discuss scientific themes rooted in their own discography alongside leading academic experts. Notable examples include an exploration of mycology with Kacey Musgraves and Paul Stamets, as well as a deep dive into particle physics featuring Duran Duran and Brian Cox. This bridge between entertainment and literacy recently earned a Webby Award for its ability to present complex topics like nostalgia neuroscience and climate science to mainstream audiences. Beyond the core podcast, the program has grown into the visual LABS series on YouTube, providing high-production educational content. Whyte leverages his background as the singer and guitarist of Earl Greyhound to lead these conversations, ensuring that technical scientific data remains accessible while respecting the creative process of his musical guests.

Age: 44 years
Nationality: American
Education: Bachelor's, Unknown

Age: 44 years
Nationality: American
Education: Bachelor's, Unknown

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Recent Campaigns

	Advertisers	Week3/16	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6
The New Yorker's Political Scenenewyorker.com	The New Yorker's Political Scene	1		1	1	1	1	1	Longer term buy 25%
Music Personmusicperson.com	Music Person			1	1	1	1		Test in progress 17%
Wellcome Trustwellcome.org	Wellcome Trust		1			1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The New Yorker's Political Scene publishing	$205	-47.5%	0%	83%	6.0ad units	Core Performer	+1
Music Person	$199	-100.0%	0%	100%	4.0ad units	Core Performer
Simons Foundation nonprofit organization management	$196	0.0%	100%	0%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Recent Episodes

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