Science Friday Podcast Advertising - Audience, Sponsors & Contact

Overview

Science Friday offers an engaging and accessible exploration of the scientific world, spanning from environmental challenges like plastic waste and recycling to critical health topics such as cancer research and its societal understanding. Through insightful interviews with journalists, scientists, and medical experts, the podcast demystifies complex scientific concepts and technological advancements. It caters to a broad audience eager to learn about the latest discoveries, understand the scientific underpinnings of everyday life, and gain deeper perspectives on pressing global issues, all presented with an educational yet entertaining approach.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

127.4K

Est. Podcast Downloads

126.5K

Av. Youtube Views

848

Instagram

93k

YouTubers Subscribers

208k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 127.4K audience size, runs 7% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Science Friday

Science Friday is a leading independent non-profit media organization dedicated to making science accessible and engaging for a broad audience. Distributed by WNYC Studios, the program, hosted by Ira Flatow and Flora Lichtman, explores a wide array of scientific topics, from supermassive black holes to public health. Through its weekly radio show, podcast, and digital platforms, Science Friday connects listeners with leading experts and researchers. A recent success includes the expansion of its "SciFri Book Club," which fosters community engagement around science literature through author Q&As. The organization also produces the "The Leap" video series, delving into scientific breakthroughs and personal stories. Science Friday consistently delivers informative and entertaining content, fostering scientific literacy and critical thinking across various media.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week4/27	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Math Worksmathworks.com	Math Works	1	2	5	5	4	5	2	4	2	5	4	4	3	3	1	Core Performer 92%
McDonald'smcdonalds.com	McDonald's		1	2	2	4	4	3	1	1	5	3	4	5	4	5	Core Performer 92%
Energy Transferittakesenergy.com	Energy Transfer				2	1	1	4	1		2	5	3	3	4	3	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$122,096	+1899.5%	34%	100%	58.0ad units	Core Performer	+1
WNYC Sponsorship media production	$121,916	-100.0%	23%	100%	69.0ad units	Core Performer	+1
Math Works information technology & services	$88,280	+11.1%	0%	65%	63.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How can astronaut food be better?

0:00 / 0:43

Direct Response

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#1

Run on 1x episode

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