ShopTalk Podcast Advertising - Audience, Sponsors & Contact

Overview

ShopTalk is a highly technical and engaging podcast dedicated to the intricate world of web design and development. Hosted by industry veterans, the show offers deep dives into front-end technologies, covering topics such as web components, advanced HTML/CSS techniques, UI/UX principles, and developer workflows. Episodes often feature lively discussions on best practices, emerging tools like tldraw, and philosophical debates around web standards and design affordances. It caters to professional web designers, front-end developers, and software engineers seeking to stay current with the rapidly evolving web landscape, offering practical insights, expert opinions, and a blend of technical instruction with real-world application.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

10,253

Est. Podcast Downloads

10,000

Av. Youtube Views

253

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 10.3K audience size, runs 100% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/27	Week8/10
Macromacro.com	Macro	1	1	1	1					Longer term buy 25%
Notionnotion.com	Notion							2	1	Test in progress 17%
Notionnotion.dev	Notion					1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Atomic Design Certification Course	$2,170	0.0%	100%	100%	7.0ad units	Core Performer
Axe-Con	$1,421	0.0%	100%	100%	5.0ad units	Core Performer
Sanity	$1,276	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

687: Ben Frain on Responsive Design

0:00 / 1:30

Direct Response

6

#1

Run on 1x episode

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