Secrets We Keep Podcast Advertising - Audience, Sponsors & Contact

Overview

Secrets We Keep is an acclaimed investigative journalism podcast that dedicates each season to unearthing a different, often shocking, Australian secret. Through meticulous research and compelling firsthand accounts, the series exposes hidden truths ranging from high-level government corruption and historical injustices like forced adoptions to the dark underbelly of true crime, cults, and espionage. The podcast adopts an anthology format, allowing for deep dives into diverse narratives, such as the unmasking of corrupt police officers, the radicalization of terrorists, or the ethical complexities of the modern fertility industry. It appeals to listeners fascinated by in-depth reporting, true crime, political intrigue, and the societal impact of long-held secrets, consistently challenging official narratives and giving voice to those who dared to speak out.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

680

Instagram

16k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 680 audience size, runs 42% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Joey Watson

Secrets We Keep is an investigative journalistic entity led by host Joey Watson, specializing in forensic, narrative-driven audio documentaries that expose institutional failures and hidden histories. Based in Australia under the LiSTNR network, the brand provides deep dives into sensitive subjects such as international espionage, political corruption, and true crime. Watson utilizes his background in high-level reporting to drive the Secrets We Keep: Uncovered weekly series, which features interviews with figures such as former BBC journalist Emily Maitlis regarding the Prince Andrew scandal and whistleblower Jen Robinson. The brand gained critical acclaim for The Children in the Pictures, an award-winning investigation into global exploitation networks. A recent win includes the launch of Secrets We Keep: Pray Harder, a series examining secretive religious groups in regional Australia. Through a major partnership with Open Universities Australia, the platform also offers behind-the-scenes insights into the technical and ethical rigors of modern investigative journalism.

Age: 36 years
Nationality: Australian
Education: Australian University

Age: 36 years
Nationality: Australian
Education: Australian University

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22
Crime Stopperscrimestopperswa.com.au	Crime Stoppers			1	1	2	2	1	2	Longer term buy 25%
The West Australianthewest.com.au	The West Australian			1	1	1		1		Test in progress 8%
Australian Centre to Counter Child Exploitationaccce.gov.au	Australian Centre to Counter Child Exploitation	1	2							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Crime Stoppers	$73	-100.0%	27%	100%	11.0ad units	Core Performer
Wix information technology & services	$27	0.0%	25%	100%	4.0ad units	Core Performer	+1
Australian Centre to Counter Child Exploitation	$22	0.0%	33%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Behind The White Line | Ep 5 | The war with no end

0:00 / 0:11

Direct Response

B

#1

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