SBS French - SBS en français Podcast Advertising - Audience, Sponsors & Contact

Overview

Independent news and stories from SBS Audio, connecting you to life in Australia and French-speaking Australians. - Les informations et actualités indépendantes, vous connectant à la vie en Australie et aux Australiens francophones.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,960

Instagram

6k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 2K audience size, runs 2% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Christophe Mallet

SBS French serves as a vital cultural link for Australia’s Francophone community, blending professional journalism with accessible language education. The editorial team, led by Executive Producer Christophe Mallet, a Chevalier de l'Ordre des Arts et des Lettres, produces a diverse array of digital media including the Le mot de la semaine educational series and the Les Grandes Dames podcast in partnership with the French Embassy in Australia. Their output spans global sports reporting on events like the Dakar Rally and FIFA World Cup to curated streaming recommendations from SBS On Demand. A recent win for the brand is the success of the Easy French program, which provides simplified news explainers to help second-language learners navigate complex topics like visa changes and national policy. By hosting panels at major events like the Melbourne Fringe Festival and Bastille Day celebrations, the channel bridges the gap between traditional broadcasting and interactive community education for French speakers nationwide.

Age: 51 years
Nationality: Australian
Education: Journalism Degree, Unknown

Age: 51 years
Nationality: Australian
Education: Journalism Degree, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
SBSsbs.com.au	SBS	12	21	23	25	27	20	21	16	4	32	7	7	5	10	14	2	3	7	12	11	10	9	8	2	3	4	Core Performer 92%
Vrbovrbo.com	Vrbo									4	1	1	4	2	2	1			2	3	2	1	1	2	1			Core Performer 58%
Cox Businesscox.com	Cox Business								1			1	2	1	3		2		6		1	1	2	1				Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SBS media production	$9,840	+46.8%	3%	99%	441.0ad units	Core Performer	+1
AT&T telecommunications	$1,804	-91.3%	0%	1%	84.0ad units	Core Performer	+1
Weight Watchers health, wellness & fitness	$1,292	0.0%	0%	98%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

SBS French: Le LIVE du 16/04/2026

0:00 / 0:52

Direct Response

S

#1

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