Saturday Sports Vibe Podcast Advertising - Audience, Sponsors & Contact

Overview

Saturday Sports Vibe is a dynamic weekly podcast offering a comprehensive preview of the upcoming weekend's major sporting events. Hosted by Matt Russell, the show delves into various codes including rugby league, rugby union, football, hockey, and cricket, providing in-depth analysis, fixture breakdowns, and transfer news. Each episode features insights from athletes, coaches, and expert commentators like Jarrod Croker and James Dodd, offering listeners valuable perspectives and 'top tips' for key matchups. Targeting avid sports fans and casual viewers alike, the podcast serves as an essential guide to staying informed and engaged with the world of sports, enhancing the weekend viewing experience with expert commentary and anticipatory discussions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 100 audience size, runs 57% host read ads and promotes 53% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
City Motors Group	$4	0.0%	100%	0%	3.0ad units	Test run
Cape Mentelle wine & spirits	$4	0.0%	100%	0%	3.0ad units	Test run	+1
Impact Garage Doors	$3	0.0%	100%	33%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Saturday Sports Vibe - 15/11/25

0:00 / 0:14

Direct Response

S

#1

Run on 1x episode

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