Kick Offs and Kick Ons Podcast Advertising - Audience, Sponsors & Contact

Overview

Kick Offs and Kick Ons offers an engaging and often hilarious deep dive into the world of rugby, hosted by comedian James 'The Professor' Rochford alongside former international stars Adam Ashley-Cooper, Matt Giteau, and Drew Mitchell. This podcast provides an unfiltered, matey chinwag that feels like a casual pub discussion with rugby legends. Each episode features candid reviews of recent games, particularly focusing on the Wallabies' performance, insightful analysis of team strategies, and personal anecdotes from the hosts' illustrious global careers. Beyond match breakdowns, the show explores broader rugby culture, player experiences, and even includes fun segments like the 'KOKO Awards' and listener Q&As. It targets passionate rugby enthusiasts who appreciate expert commentary delivered with a strong dose of humor and camaraderie, offering a unique blend of serious sports analysis and lighthearted entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 340 audience size, runs 18% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
Ionosionos.com	Ionos			4	3	3	2	Longer term buy 33%
TCLtcl.com	TCL	1	3	2	2			Longer term buy 33%
Cape Mentellecapementelle.com.au	Cape Mentelle		1	1	1		1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$76	-52.9%	0%	89%	18.0ad units	Core Performer	+1
The Score Bet	$64	0.0%	0%	100%	18.0ad units	Core Performer	+1
Zen financial services	$29	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Wallabies are Back and to Help the Boys Celebrate Angus Bell Joins KOKO

0:00 / 0:30

Brand Awareness

T

#1

Run on 1x episode

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