Roar of the Lions UK | A British Detroit Lions Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Roar of the Lions UK is a dedicated podcast for British fans of the Detroit Lions NFL team, offering an authentic and passionate fan-driven perspective. Featuring a rotating panel of eight UK-based hosts, the show delivers in-depth analysis through regular game previews, post-game reviews, and mid-season performance evaluations. During the off-season, discussions broaden to encompass team developments and season outlooks. This podcast fosters a vibrant community for UK American football enthusiasts and Detroit Lions supporters, providing candid, often explicit, commentary and strategic insights. It's essential listening for those seeking a distinctive international fan voice on NFL action and team culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

602

Est. Podcast Downloads

480

Av. Youtube Views

122

Instagram

374

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 602 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Matthew Turner

Roar of the Lions UK serves as the primary international voice for Detroit Lions fans in Great Britain, delivering a blend of technical gridiron analysis and pub-style camaraderie. Managed by Matthew Turner and a panel of eight specialists, the group produces the named College Football Podcast and their long-running Path to the Draft series. They are known for providing the UK audience with all-night coverage of US sporting events, often utilizing interactive formats such as the Be The GM simulation where viewers vote on roster management and salary cap moves. A recent win for the collective includes their comprehensive 2026 NFL Draft Live coverage, which featured live scouting reactions and real-time pick analysis. By collaborating with US-based outlets like Pride of Detroit and hosting regular Friday Night Q&A sessions, they bridge the gap between Michigan and the GMT time zone through expert-level evaluation of NFL Combine prospects and collegiate scouting reports.

Age: 126 years
Nationality: British
Education: UK University

Age: 126 years
Nationality: British
Education: UK University

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
The Ultimate RPG Villain Backstory Guidesimonandschuster.com	The Ultimate RPG Villain Backstory Guide															1													Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Ultimate RPG Villain Backstory Guide publishing	$6	-100.0%	100%	100%	1.0ad units	Test run	+1
Maggie's	$6	0.0%	100%	100%	1.0ad units	Test run	+1

Ads and Episodes

Ep 410 - Being A Lions Fan IS Good For You feat. Joel Walkowski

0:00 / 2:01

Direct Response

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#1

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