PLZ Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The PLZ Football Podcast offers an in-depth and analytical look into the world of Scottish football, with a primary focus on major clubs like Celtic and Rangers, alongside broader SPFL coverage. Hosted by seasoned commentators and journalists such as Peter Martin and Alan Rough, the podcast delves into critical topics including team performance, managerial changes, club hierarchy dynamics, and the intricate relationship between club boards and supporters. Each episode provides detailed match analysis, explores the 'O'Neill Effect' or significant club restructures, and offers expert opinions on key moments in European and domestic competitions. Targeting passionate Scottish football enthusiasts, the show distinguishes itself by moving beyond mere scores to provide comprehensive insights, fostering debate, and keeping listeners abreast of the cultural and strategic undercurrents shaping the sport in Scotland.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,864

Est. Podcast Downloads

140

Av. Youtube Views

4,724

YouTubers Subscribers

77k

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 4.9K audience size, runs 95% host read ads and promotes 68% of ads for direct response advertisers.

Creator Influence

Peter Martin

Peter Martin leads PLZ Soccer as a digital-first sports broadcaster, leveraging his experience as a Sky Sports and Radio Clyde commentator to deliver daily coverage through The Football Show. The production operates with a professional studio setup, featuring a rotating roster of pundits including Tam McManus and Alan Rough to debate the latest developments in the SPFL. Martin utilizes high-frequency reporting to break news on managerial changes and transfer rumors, which frequently informs reporting in national outlets such as The Daily Record. A recent win for the channel includes its expanded live coverage of the 2026 Scottish Cup Final and the growth of its mini-documentary series exploring player histories. By integrating a long-term partnership with Lucky Tiger into interactive competition segments, the show maintains a high-energy, tabloid-style environment. The platform functions as a central hub for Scottish football culture, offering exclusive press conference access and fan-led phone-ins that provide a visual alternative to traditional sports radio.

Age: 61 years
Nationality: Scottish
Education: University in Scotland

Age: 61 years
Nationality: Scottish
Education: University in Scotland

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Cameron Commercial Vehiclescameroncommercials.com	Cameron Commercial Vehicles	3	3	2	2	1	4	3	2	1	3	2	2	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
Hummelhummel.net	Hummel																				2	1	4	1	Longer term buy 33%
First Class Credit Unionfirstclasscu.co.uk	First Class Credit Union									1	2	2	2		1	1			1						Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cameron Commercial Vehicles	$5,533	+33.3%	100%	91%	82.0ad units	Core Performer
Cancel My Parking Ticket	$1,839	0.0%	100%	59%	27.0ad units	Core Performer
Maggie's	$1,396	0.0%	100%	95%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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0:00 / 0:21

Direct Response

T

#1

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