Post-Gazette Sports Network: Pittsburgh Steelers, Pirates, Penguins and more Podcast Advertising - Audience, Sponsors & Contact

Overview

The Post-Gazette Sports Network delivers comprehensive insider coverage and expert analysis of Pittsburgh's beloved sports franchises, including the Steelers, Penguins, Pirates, Pitt Panthers, and Penn State Nittany Lions. Hosted by seasoned Post-Gazette sports reporters, this podcast offers immediate reactions to recent games, in-depth breakdowns of player performances, and strategic insights into team dynamics. It caters to passionate fans seeking a deeper understanding of their favorite teams, providing a professional and analytical perspective on local sports news, rivalries, and the ongoing narratives of Pittsburgh athletics. Listeners can expect timely updates, informed commentary, and a distinctive local voice on the pulse of Pittsburgh sports.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,620

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 29% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	14	10	14	18	16	10	7	15	8	8	3	5	7	2	3	3	1	1	2	3	3		1		1	Core Performer 67%
Edgar Snyder & Associatesedgarsnyder.com	Edgar Snyder & Associates	1	3	1	2	2	3	2	3	2	3	2	3	3	2	3	3	2	2	3	2	3		1		1	Core Performer 67%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts											1	5	6	2	4	2	3	2	4	2	1	1		1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$9,118	-29.6%	66%	75%	378.0ad units	Core Performer	+1
IQBAR food & beverages	$1,584	-64.5%	98%	98%	46.0ad units	Core Performer	+1
Edgar Snyder & Associates law practice	$1,580	-36.4%	97%	99%	70.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Steelers training camp recap: Position battles still ongoing? Preseason injury concerns?

0:00 / 0:21

Direct Response

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