IQBAR is a nutrition company based in Brookline, Massachusetts, founded in 2018 by Will Nitze. The company focuses on creating functional foods that enhance cognitive and physical performance. Inspired by his studies in psychology and neuroscience at Harvard, Nitze aims to empower busy individuals through superior nutrition that supports brain health and sustained energy.

IQBAR offers a variety of clean-label, plant-based products, including protein bars enriched with brain-boosting ingredients, electrolyte drink mixes, and instant coffee designed to promote brain health. Their protein bars are low in sugar and free from common allergens, making them suitable for various dietary preferences, including Paleo, Keto, and vegan. The company targets health-conscious consumers looking for convenient options to enhance their mental clarity and physical performance. With a commitment to quality and transparency, IQBAR continues to grow rapidly through diverse sales channels and ongoing product innovation.