OUInsider.com: Under the Visor Sooners Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The 'OUInsider.com: Under the Visor Sooners Podcast' is the definitive audio destination for dedicated Oklahoma Sooners fans, offering comprehensive and analytical coverage of the team's athletics, with a strong emphasis on football. Hosts Brandon Drumm and Parker Thune deliver weekly breakdowns, in-depth game previews, post-game analysis, and crucial recruiting updates. The podcast distinguishes itself by providing insider perspectives, including 'Behind Enemy Lines' segments with insights from rival team experts, and detailed discussions on CFP rankings and player injuries. It caters to an audience deeply invested in college football, seeking expert commentary, strategic analysis, and a community-focused discussion around their favorite team, making it essential listening for staying informed on all things Sooners.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,060

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 37% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Riverwind Casinoriverwind.com	Riverwind Casino	1	1	1	1	2	1	1	2	6	3	3	5	5	4	1	1	1		1	1	2	1	Core Performer 83%
Janet Kingjaniking.com	Janet King		1	1	1		1		4	5	3	2	3	4	1	2		1	1	1	1	1		Core Performer 75%
Capital Onecapitalone.com	Capital One													2	2	2	3	1	3		2	2		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Riverwind Casino food & beverages	$3,005	-84.3%	99%	4%	109.0ad units	Core Performer	+1
Janet King facilities services	$2,111	-56.3%	99%	86%	74.0ad units	Core Performer	+1
FanDuel	$1,180	0.0%	0%	100%	47.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

POST-PRACTICE BLITZ: Sourced Sooners Intel, Stock Buys + Rebutting Finebaum’s OU Top-10 Slander... I don't like the "Stock Buys" Needs to be Whose Stock is up in fall camp

0:00 / 0:21

Brand Awareness

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