The Oklahoma Breakdown with Ikard and Lehman Podcast Advertising - Audience, Sponsors & Contact

Overview

The Oklahoma Breakdown features Gabe Ikard and Teddy Lehman discussing college football, the NFL, and the NBA, with a focus on OU football and the OKC Thunder.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

34,568

Est. Podcast Downloads

25,480

Av. Youtube Views

9,088

Instagram

6k

YouTubers Subscribers

33k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 34.6K audience size, runs 33% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Gabe and Teddy Ikard and Lehman

The Oklahoma Breakdown with Ikard and Lehman provides expert sports analysis led by former Oklahoma Sooners football legends Gabe Ikard and Teddy Lehman. Leveraging their backgrounds as consensus All-Americans and NFL veterans, the hosts deliver an informed look at college football, the NFL, and the NBA. The show features the 'In the Weeds' series, which offers granular technical breakdowns of player mechanics and roster transfers, alongside the 'Winners and Losers' weekend recap format. Their content often highlights regional powerhouses like the Oklahoma City Thunder and Sooners athletics, providing a local lens to national sports conversations. A recent highlight includes their comprehensive on-site coverage of the College Football Playoff first round, featuring guest appearances from high-profile industry figures such as Senior Bowl Executive Director Jim Nagy. The production emphasizes technical football knowledge, focusing on offensive line play and defensive schemes that reflect the hosts' professional playing experience.

Age: 36 years
Nationality: American
Education: University of Oklahoma

Age: 36 years
Nationality: American
Education: University of Oklahoma

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
USAAusaa.com	USAA								2	2	3	1	2	1	1	3	1	3	4	8	3	4	3	4	4	4	8	5	Core Performer 100%
Riverwind Casinoriverwind.com	Riverwind Casino	1	2	3	1	2	1	3	3	1	3	2	1	2	2	1		1	2	1	2	2	4	3	3	4	4	1	Core Performer 92%
Simple Modernsimplemodern.com	Simple Modern	2	2	2	1	2	1	2	3	1	3	2	2	2	2	2	1	2	3	2	2	2	2	2	1	2	3		Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Riverwind Casino food & beverages	$35,714	+96.0%	84%	72%	125.0ad units	Core Performer	+1
Schwab Meat food production	$29,763	-21.0%	84%	100%	97.0ad units	Core Performer
Simple Modern retail	$29,700	+12.0%	78%	42%	102.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

"In the Weeds": Keys to Victory for OU Football's Defense vs. the Texas Longhorns' Offense

0:00 / 0:50

Direct Response

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#1

Run on 1x episode

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