On The Way Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Way is a dynamic podcast hosted by Sylvee Jones and Kahlil Daniel, offering a candid and humorous take on the latest in music, news, and culture. Each episode features in-depth reviews of new albums, discussions on significant music industry news, and insightful commentary on broader societal topics, often with a focus on Black artists and cultural events. The hosts' unfiltered opinions and engaging banter create an entertaining yet informative listening experience. Targeting music enthusiasts, industry followers, and those interested in contemporary pop culture, the podcast distinguishes itself by blending critical music analysis with relevant social commentary and exclusive interviews with industry heavyweights, providing a comprehensive and lively perspective on the evolving entertainment landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

554

Est. Podcast Downloads

540

Av. Youtube Views

14

Instagram

1k

YouTubers Subscribers

258

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 554 audience size, runs 15% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Sylvee Jones

On The Way Podcast is a music and culture broadcast hosted by Sylvee Jones and musician Kahlil Daniel. The duo delivers weekly deep dives into the landscape of R&B and Hip-Hop through their signature four-album review format, evaluating projects with a technical ear and a focus on Black excellence. They have served as official media partners for the HBCU First Look Film Festival, where they conduct high-profile interviews with industry figures like LaRoyce Hawkins of Chicago P.D. and P-Valley star J. Alphonse Nicholson. Their content bridge the gap between music criticism and film festival coverage, often featuring legendary industry executives like Phil Thornton to discuss the legacy of soul music. Recently, the podcast reached its ninth season with the premier of Back & Bicoastal, expanding its production into high-definition, on-location visual interviews. This shift provides a professional platform for both established legends like Mariah Carey and emerging independent talent to reach an audience that values musical integrity.

Age: 36 years
Nationality: American
Education: HBCU affiliated

Age: 36 years
Nationality: American
Education: HBCU affiliated

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Recent Campaigns

	Advertisers	Week6/22	Week8/10	Week8/24
Expediaexpedia.com	Expedia	1			Test in progress 8%
Meyermeijer.com	Meyer		1		Test in progress 8%
Nordstrom Racknordstromrack.com	Nordstrom Rack			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Arc Raiders	$23	0.0%	0%	100%	4.0ad units	Core Performer	+1
Instinct Entertainment	$22	0.0%	25%	100%	4.0ad units	Core Performer
Liberty Mutual	$19	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 318: "SPIDER-ODY-X-MEN REVIEW" | On The Way Podcast! #onthewaypodcast

0:00 / 0:29

Direct Response

E

#1

Run on 1x episode

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