Off Track with Hinch and Rossi Podcast Advertising - Audience, Sponsors & Contact

Overview

Join IndyCar drivers James Hinchcliffe and Alexander Rossi as they share fun, unfiltered stories about life on and off the track.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

23,687

Est. Podcast Downloads

18,520

Av. Youtube Views

4,217

Instagram

9k

YouTubers Subscribers

11k

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 23.7K audience size, runs 3% host read ads and promotes 71% of ads for direct response advertisers.

Creator Influence

James & Alexander Hinchcliffe & Rossi

Off Track with Hinch and Rossi provides a technical and lifestyle bridge between professional motorsports and mainstream entertainment, hosted by NTT IndyCar Series athletes James Hinchcliffe and Alexander Rossi. Distributed via the SXM Podcast Network, the program moves through the racing season with expert analysis often featuring guests like F1 presenter Will Buxton or Indianapolis 500 winners. The production utilizes a multi-camera studio format to deliver recurring segments such as The Mailbag and high-stakes Fantasy Football punishments that humanize the high-pressure world of professional driving. A recent win includes their successful live event integration at major race weekends like the Long Beach Grand Prix, where they capture the energy of the paddock for a global audience. By blending the stoic perspective of a veteran driver with the media-forward approach of a lead NBC Sports commentator, the show serves as a direct line to the garage for fans of both the IndyCar and Formula 1 circuits.

Age: 39 years
Nationality: Canadian and American
Education: Podcast Partnership, Thirteen Media

Age: 39 years
Nationality: Canadian and American
Education: Podcast Partnership, Thirteen Media

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chasechase.com	Chase	1	1	1	4	1	3	3	1	1	2		2	1	2	2	3	2	Core Performer 83%
Illinois Lotteryillinoislottery.com	Illinois Lottery		2	2	4	1	2	2	1	2			2	1	2	2	3	2	Core Performer 75%
Fidelityfidelity.com	Fidelity	3	1	2	1			1	2	1		2	2		2	2	2	2	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$10,320	0.0%	9%	100%	34.0ad units	Core Performer	+1
Fidelity	$8,930	+33.2%	0%	97%	33.0ad units	Core Performer	+1
Chase	$6,547	-11.9%	0%	70%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sting Ray Robb

0:00 / 0:11

Brand Awareness

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#1

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