New Jersey Mat Chat Podcast Advertising - Audience, Sponsors & Contact

Overview

New Jersey Mat Chat offers an in-depth, uncensored look into the world of New Jersey high school wrestling. This podcast features candid interviews with top local athletes, delving into their personal journeys, rigorous training regimens, competitive experiences from state championships to international stages, and the intricate process of college recruitment. It provides valuable insights for aspiring wrestlers, coaches, and parents, covering topics like physical conditioning, mental preparation, and navigating the path to collegiate sports. With a strong regional focus, the show captures the unique culture and community surrounding New Jersey wrestling, making it essential listening for anyone passionate about the sport and athlete development in the Garden State.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

680

Est. Podcast Downloads

100

Av. Youtube Views

580

Instagram

2k

YouTubers Subscribers

464

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 680 audience size, runs 16% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Frank Santaniello Jr.

New Jersey Mat Chat serves as a dedicated digital archive for the Garden State’s high school wrestling community, led by the father-son duo of Frank Santaniello Sr. and Frank Santaniello Jr. The platform provides long-form deep dives into the mental and physical demands of the sport, moving behind the results to explore the developmental journeys of NJSIAA competitors. Professional collaboration remains a staple of the channel, evidenced by their ongoing partnership with Champion Athletes and the recurring series The Whistle, which features veteran referees Vinny Russo and Gary Wade to educate viewers on technical rule interpretations. A recent win for the platform includes the Wisdom Wins series, featuring state champions and former NFL players like Kevin Landolt, which bridges the gap between wrestling foundations and professional athletic success. By focusing on the story behind the headgear, the Santaniellos provide authoritative context for recruits and coaches through high-definition video productions and sports-specific training insights.

Age: 26 years
Nationality: American
Education: Bachelor's, University of North Carolina

Age: 26 years
Nationality: American
Education: Bachelor's, University of North Carolina

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Champion Athletechampion-athletes.com	Champion Athlete	1	1	2	1	2	2	2	2	2	2	2	2	2	2	2	Core Performer 83%
Courtyard Marriott of Normanmarriott.com	Courtyard Marriott of Norman					3	2	1	1	3							Longer term buy 33%
BetMGMbetmgm.com	BetMGM		3	2	1	2	2	2	1								Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Champion Athlete sports	$242	+13.0%	22%	87%	23.0ad units	Core Performer
BetMGM	$94	-100.0%	0%	93%	14.0ad units	Core Performer	+1
Courtyard Marriott of Norman hospitality	$75	-44.8%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

025: The Whistle Part 4 with Vinny Russo & Gary Wade

0:00 / 0:26

Direct Response

0

#1

Run on 1x episode

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