My Old Man Said — An Aston Villa Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

My Old Man Said is an insightful and entertaining podcast dedicated to Aston Villa FC, offering a 'smart and humorous' deep dive into the club's matches, player performances, and tactical evolution under Unai Emery. The hosts provide detailed analysis of key moments, player developments, and upcoming fixtures, often featuring tactical breakdowns and strategic insights. Each episode is delivered with a distinctive blend of wit and critical commentary, sometimes complemented by unique musical interludes from the 'MOMS Lovers Walk Unlimited Orchestra.' This podcast caters to passionate Aston Villa supporters and general football enthusiasts who seek comprehensive, engaging, and often comedic discussions that go beyond standard match reports, fostering a strong sense of community among its listeners.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,520

Est. Podcast Downloads

1,120

Av. Youtube Views

3,400

Instagram

24k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 4.5K audience size, runs 14% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

David Michael

David Michael serves as the founder and lead editor of My Old Man Said, an independent media entity providing critical analysis of Aston Villa Football Club. He anchors the award-winning My Old Man Said Podcast, which balances technical match breakdowns with cynical commentary on modern football governance. Michael's influence extends to active fan advocacy through his participation in the Aston Villa Fan Consultation Group and collaboration with the Football Supporters’ Association. His work is characterized by a commitment to the 'zine' culture of the 80s and 90s, offering a counter-narrative to corporate club communications. A recent milestone includes the expansion of the 'Match Club' Patreon community, providing interactive live-reaction spaces for supporters during domestic and European fixtures. By leveraging his background in journalism and design, Michael delivers a distinct editorial voice that has been cited by The Guardian and BBC Radio WM for its insights into supporter rights and kit heritage.

Age: 126 years
Nationality: British
Education: Bachelor's Degree, University of Birmingham

Age: 126 years
Nationality: British
Education: Bachelor's Degree, University of Birmingham

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/22	Week7/20	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	3	4	2	3	1	1	4	2	4					Core Performer 50%
Grow Therapygrowtherapy.com	Grow Therapy	1						2	5			2	2	1			5	4	Core Performer 50%
AT&Tatt.com	AT&T										1	1		1	1	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rider Cup with Now entertainment	$5,893	0.0%	48%	100%	79.0ad units	Core Performer	+1
Progressive Insurance insurance	$1,751	+43.2%	0%	100%	35.0ad units	Core Performer	+1
Grow Therapy mental health care	$1,536	-54.6%	0%	100%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Forest High to Burnley Frustration: Villa’s Wild Inconsistency Problem

0:00 / 0:59

Direct Response

F

#1

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