Sports Interactive is a London-based company founded in 1994 by brothers Paul and Oliver Collyer. It is best known for developing the Football Manager series, a popular football management simulation video game. The company was acquired by Sega in 2006, allowing it to concentrate on game development while Sega manages publishing and distribution.
The Football Manager series enables players to step into the role of a football club manager, overseeing team tactics, transfers, and training. Known for its extensive database of players and teams, the series offers a realistic simulation experience. The latest installment, Football Manager 2024, was released in December 2023 and has become the most played title in the series' history, with over 17 million players by March 2025. The company is committed to annual releases and continuous enhancements to provide an engaging experience for football fans and gamers alike.
Sports Interactive is a London-based company founded in 1994 by brothers Paul and Oliver Collyer. It is best known for developing the Football Manager series, a popular football management simulation video game. The company was acquired by Sega in 2006, allowing it to concentrate on game development while Sega manages publishing and distribution.
The Football Manager series enables players to step into the role of a football club manager, overseeing team tactics, transfers, and training. Known for its extensive database of players and teams, the series offers a realistic simulation experience. The latest installment, Football Manager 2024, was released in December 2023 and has become the most played title in the series' history, with over 17 million players by March 2025. The company is committed to annual releases and continuous enhancements to provide an engaging experience for football fans and gamers alike.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.