Mully & Haugh Show Podcast Advertising - Audience, Sponsors & Contact

Overview

Mike Mulligan and David Haugh lead you into your work day by discussing the biggest sports storylines in Chicago and beyond. Along with breaking down the latest on the Bears, Blackhawks, Bulls, Cubs and White Sox, Mully & Haugh routinely interview the top beat writers in the city as well as team executives, coaches and players. Recurring guests include Tribune reporter Brad Biggs, former Bears coach Dave Wannstedt, Pro Football Talk founder Mike Florio, Cubs president of baseball operations Jed Hoyer and Cubs pitching coach Tommy Hottovy. Catch the Mully & Haugh Show live Monday through Friday (5 a.m.- 10 a.m. CT) on 104.3 The Score, the exclusive audio home of the Cubs and the Bulls, or on the Audacy app. For more, follow the show on X @mullyhaugh.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,940

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 6.9K audience size, runs 18% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BetMGMbetmgm.com	BetMGM		1					1	1	7	4	4	5	3	4	7	4	6	6	6	9	2	3	1	2	4	4	Core Performer 92%
Plumbers 911plumbers911.com	Plumbers 911	7	8	14	10	13	23	14	17	14	17	14	17	9	10	15	14	13	15	17	5	6	9	6	4		3	Core Performer 83%
Discount Tirediscounttire.com	Discount Tire									2	2				2	3	11	23	10	7	26	16	18	3	6			Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Plumbers 911 retail	$46,976	-41.5%	95%	98%	462.0ad units	Core Performer	+1
Amazon Prime information technology & services	$14,210	-100.0%	62%	97%	131.0ad units	Core Performer	+1
Progressive Insurance insurance	$14,169	-90.0%	1%	100%	185.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Full Show — August 21, 2026

0:00 / 0:17

Direct Response

F

#1

Run on 1x episode

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