Mid Michigan Matters Podcast Advertising - Audience, Sponsors & Contact

Overview

Mid Michigan Matters is a hyper-local podcast dedicated to spotlighting the vibrant community of Mid Michigan. Each episode delves into current local happenings, upcoming charity events, and opportunities for residents to engage and give back. Through interviews with local figures, community organizers, and residents, the podcast offers an intimate look at the people and initiatives shaping the region. It's an essential listen for anyone in Mid Michigan seeking to stay informed about local news, participate in community events, or discover ways to contribute to their local area, fostering a strong sense of civic pride and connection.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 20 audience size, runs 100% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/27	Week5/11	Week6/22	Week7/6	Week7/13	Week7/20	Week8/17
Soaring Eagle Casino and Resortsoaringeaglecasino.com	Soaring Eagle Casino and Resort					1		1	1	Longer term buy 25%
Humane Animal Treatment Societyhatsweb.org	Humane Animal Treatment Society		1	1	1		1			Test in progress 17%
Homebuilders Association of Central Michiganhbacm.com	Homebuilders Association of Central Michigan	1						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Homebuilders Association of Central Michigan	$2	+100.0%	100%	100%	5.0ad units	Core Performer
Humane Animal Treatment Society	$1	+8.0%	100%	100%	4.0ad units	Core Performer
Soaring Eagle Casino and Resort gambling & casinos	$1	+100.0%	100%	50%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HBA Summer Parade of Homes

0:00 / 6:32

Direct Response

H

#1

Run on 1x episode

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