MICHAELBANE.TV™ ON THE RADIO! Podcast Advertising - Audience, Sponsors & Contact

Overview

MICHAELBANE.TV™ ON THE RADIO! offers an immersive dive into the world of firearms, shooting sports, and hunting, hosted by seasoned television personality Michael Bane. The podcast goes beyond basic introductions, providing detailed insights into gear selection, such as rifles, optics, and silencers, alongside vivid accounts of real-world hunting expeditions. Listeners can expect a blend of expert advice, personal anecdotes, and practical discussions on self-defense and outdoor adventures. It caters to enthusiasts seeking in-depth knowledge on firearms technology, hunting strategies, and the broader lifestyle associated with shooting sports, making it a go-to resource for both seasoned practitioners and aspiring outdoorsmen.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,740

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Direct Response

Brands with CTAs

OKAY

33%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 2.7K audience size, runs 80% host read ads and promotes 33% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Armscorarmscor.com	Armscor	1	1		1	1	1	1	1		1	1	1	1	1	2	2	2	1	2	1	1	1	1	1	1	Core Performer 83%
M.T.M. Case Guardmtmcase-gard.com	M.T.M. Case Guard	1	1	1	1	1	2	2	1	1			1	1	1	1	2	1	1				1	2			Longer term buy 42%
Stoegerstoegerindustries.com	Stoeger											1		1		1		1	1			1	1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
M.T.M. Case Guard	$1,661	+14.8%	100%	24%	37.0ad units	Core Performer
Armscor defense & space	$1,359	-47.1%	45%	58%	40.0ad units	Core Performer	+1
Hunters HD Gold	$836	0.0%	100%	10%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

More CCW Means Lower Crime Rates

0:00 / 0:53

Brand Awareness

M

#1

Run on 1x episode

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