That Shooting Show With Steve Anderson Podcast Advertising - Audience, Sponsors & Contact

Overview

That Shooting Show With Steve Anderson is an authoritative podcast dedicated to competitive shooting, particularly within the USPSA discipline. Hosted by USPSA Grandmaster and author Steve Anderson, the show provides expert-level insights and actionable strategies for shooters of all levels. Episodes delve into critical aspects of performance, including skill development through techniques like dry fire, overcoming mental challenges such as 'first stage jitters,' and practical advice for major competitions like Nationals. The podcast serves as an invaluable educational resource for competitive shooters seeking to refine their technique, enhance their mental game, and achieve peak performance in the sport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,640

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 100% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week6/8	Week6/22	Week7/27
Anderson Shootingandersonshooting.com	Anderson Shooting	2	1		2	1	1	3	3	1	2	1		Past Performer 17%
Walther Armswaltherarms.com	Walther Arms		1	1	1	1		1	1	2		1	1	Past Performer 17%
Shooting Sports Innovationsshootingsportsinnovations.com	Shooting Sports Innovations							1	1		1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Anderson Shooting	$2,907	-100.0%	100%	100%	41.0ad units	Core Performer
Walther Arms retail	$2,136	0.0%	100%	48%	31.0ad units	Core Performer	+1
Hunters HD Gold	$1,644	-100.0%	100%	24%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How To Analyze Your Mistakes!

0:00 / 1:22

Direct Response

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