Mac Power Users Podcast Advertising - Audience, Sponsors & Contact

Overview

Learn about getting the most from your Apple technology with focused topics and workflow guests. Creating Mac Power Users since 2009, one conversation at a time. Hosted by David Sparks and Stephen Hackett.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

29,251

Est. Podcast Downloads

26,040

Av. Youtube Views

3,211

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 29.3K audience size, runs 99% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

David Sparks

Mac Power Users serves as a technical resource for professionals seeking to optimize the Apple ecosystem through intentional workflows. Currently lead by David Sparks and Stephen Robles, the group produces instructional deep dives that bridge the gap between casual hardware use and advanced systems automation. Industry professionals find value in their structured analysis of software tools like Keyboard Maestro and Hazel, as well as their long-standing partnerships with productivity mainstays such as 1Password and TextExpander. A notable recent win involves the expansion of their digital pedagogical approach through the Apple Productivity Suite Field Guide, which provides structured video instruction for native ecosystem tools. The brand maintains a standard for utilitarian education by hosting guest experts like Jason Snell and Federico Viticci to dissect complex operating system updates. Their work focuses on the intersection of hardware utility and digital efficiency, specifically through their recurring State of the Platforms series.

Age: 61 years
Nationality: American
Education: Juris Doctor, Loyola Law School

Age: 61 years
Nationality: American
Education: Juris Doctor, Loyola Law School

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
1Password1password.com	1Password	2		1		1	1		1		1	1	2	1			1		2		1		1	1	1	Core Performer 50%
Squarespacesquarespace.com	Squarespace		1		1			1	1		1			1		1		1		1		1		1		Longer term buy 42%
Ecammecamm.com	Ecamm	1								1		1			1		1				1	1	1		1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
1Password computer & network security	$28,390	+130.5%	100%	78%	36.0ad units	Core Performer	+1
Squarespace information technology & services	$17,190	+19.6%	100%	92%	26.0ad units	Core Performer	+1
Ecamm information technology & services	$10,466	-10.0%	100%	82%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

862: Mac Launcher Showdown

0:00 / 1:48

Direct Response

8

#1

Run on 1x episode

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