Live A Little with Nikki Lilly Podcast Advertising - Audience, Sponsors & Contact

Overview

Live A Little with Nikki Lilly offers a compassionate space for listeners to navigate the complexities of modern life and personal growth. Hosted by BAFTA and Emmy winner Nikki Lilly, the podcast delves into relatable dilemmas concerning relationships, mental well-being, and self-acceptance. Through 'Live A Letters' segments, Nikki provides honest reflections and practical advice on topics like dating red flags, the importance of diverse friendships, overcoming people-pleasing, and insights from therapy. The show maintains a soft, reflective tone, encouraging self-discovery rather than offering definitive answers. It's ideal for young adults and individuals seeking empathetic guidance and shared experiences in understanding social dynamics, fostering healthier connections, and enhancing their emotional intelligence.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

604

Est. Podcast Downloads

20

Av. Youtube Views

584

Instagram

1k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 604 audience size, runs 12% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Nicole Christou

Nicole Lilly Christou, known professionally as Nikki Lilly, is a British broadcaster and author who bridges the gap between digital influence and traditional media. Currently hosting the Live A Little podcast, she facilitates deep-dive conversations on the complexities of modern adulthood, grief, and resilience with guests such as Tobie Donovan and Charithra Chandran. Her work is informed by her experience living with Arteriovenous Malformation (AVM), a journey she captured in her book Come On Life: My Tips for Being Your Best Self. A recipient of the BAFTA Special Award and the Pride of Britain Award, she maintains a visible presence in mainstream advocacy through her roles as a L’Oréal Paris ambassador and a frequent CBBC presenter. Her recent success includes an official invitation to the 2024 Oscars, where she leveraged her platform to showcase inclusive fashion and disability representation. Through her Live A Letters segment, she provides peer-to-peer mentorship on navigating personal identity and medical challenges.

Age: 22 years
Nationality: British
Education: Standard Curriculum, Full-time schooling

Age: 22 years
Nationality: British
Education: Standard Curriculum, Full-time schooling

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Recent Campaigns

	Advertisers	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Select Quoteselectquote.com	Select Quote		1	1	1	1	1	2			Core Performer 50%
Quincequince.com	Quince	1	1	1		1	2				Longer term buy 42%
Love Honeylovehoney.co.uk	Love Honey						1	3	1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$93	-100.0%	0%	92%	13.0ad units	Core Performer	+1
Select Quote	$82	-30.0%	86%	100%	7.0ad units	Core Performer	+1
Quince retail	$65	-30.8%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

why being too self-aware is exhausting

0:00 / 1:31

Direct Response

W

#1

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