Lee for Breakfast Podcast Advertising - Audience, Sponsors & Contact

Overview

Weekday mornings from 6 to 9 am Lee wakes the Darling Downs, Granite Belt and Lockyer Valley with local information, interviews, current affairs, compelling phone topics that you can be a part of, and the best mix of classic hits . The show is jam-packed with information and entertainment, interviews with locals in the news and national celebrities, and the latest in national and local news every 30 minutes. Triple M's Timesaver Traffic every half hour from 6:30-8:30am keeps you updated on road conditions during the crucial drive to work. So join THE LOCAL YOU KNOW, weekday mornings on Triple M Darling Downs 864’s Lee for Breakfast.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

55%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 100 audience size, runs 95% host read ads and promotes 55% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week7/13	Week7/20	Week7/27	Week8/3	Week8/24
Harvey Normanharveynorman.com.au	Harvey Norman	1	1	1	2	1	1	1	1	2	1	1	2	2	1	3	Longer term buy 42%
Empire Theatreempiretheatre.com.au	Empire Theatre											2				1	Test in progress 17%
Brickgetbrick.app	Brick											1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Murphy's Creek Tavern	$38	0.0%	97%	64%	33.0ad units	Core Performer
Harvey Norman retail	$26	+168.0%	91%	13%	23.0ad units	Core Performer	+1
Fitzi's	$5	0.0%	100%	75%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lee for Breakfast - Catch Up Podcast - Apr 22

0:00 / 0:11

Direct Response

L

#1

Run on 1x episode

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