Worlo & Moons Podcast Advertising - Audience, Sponsors & Contact

Overview

The Warm Up is a lively Saturday morning sports podcast that offers an engaging blend of comprehensive weekend previews and lighthearted banter, primarily focusing on Australian Rules Football, especially its local community impact in regions like Geelong, Ballarat, Bendigo, and Mount Gambier. Hosted by sports broadcaster Matt Worland and former Geelong champion Cam Mooney, the show leverages their dynamic for a conversational, often comedic, listening experience. Beyond traditional sports analysis, recurring segments like 'Moons' Big Hairy List' and 'The Marketplace' inject humor and unique perspectives, appealing to Australian sports enthusiasts who enjoy a relaxed, entertaining, and culturally relevant take on the world of sport, celebrating both the games and the vibrant communities around them.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

GOOD

76%

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The Bottom Line

This show has an estimated 100 audience size, runs 76% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Harvey Normanharveynorman.com.au	Harvey Norman	6	13	4	3	11	9	12	11	11	7	13	10	2	12	24	6	8	7	12	11	1	6	Core Performer 83%
The Gordonthegordon.edu.au	The Gordon	1		1	1	5	4	3	5	5	3	3	4	4	3	2	2	1	3	2	3			Core Performer 67%
Rex Gorell Volkswagenrexgorell.com.au	Rex Gorell Volkswagen																1	2	4	2			1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Harvey Norman retail	$262	-34.6%	80%	30%	239.0ad units	Core Performer	+1
The Gordon	$56	-41.2%	92%	95%	66.0ad units	Core Performer
Summer of Cricket record	$24	-57.6%	100%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Run Home with Worlo & Moons: Full Show August 14 2026

0:00 / 0:49

Brand Awareness

T

#1

Run on 1x episode

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