Lance McAlister Podcast Advertising - Audience, Sponsors & Contact

Overview

Lance McAlister delivers a dedicated sports talk show for Cincinnati's passionate fan base. Broadcasting on 700 WLW, the podcast dives deep into the performance and prospects of local teams like the Bengals, UC, and Xavier. Episodes feature candid reactions to recent games, detailed previews of upcoming matchups, and insightful interviews with coaches, players, and local sports commentators. This podcast is essential listening for anyone seeking in-depth analysis, spirited debate, and up-to-the-minute news on Cincinnati's vibrant sports scene, offering a blend of expert commentary and fan-centric discussion.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,360

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 25% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Moderate Office Methodsmomnet.com	Moderate Office Methods	3	2	1	3	2	1	14	15	23	6	5	40	4	2	3	26	23	13	18	4	24	6	15	7	9	Core Performer 92%
Kelsey Chevroletkelseychevrolet.com	Kelsey Chevrolet		1			5	2	5	1			1			1	2	2	3	6	4	1	12		7	1	1	Core Performer 83%
Grangergrainger.com	Granger									1	1	1	2		3	8	3	2	5	3	1	5		3	2	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Moderate Office Methods retail	$5,244	+5.4%	47%	94%	322.0ad units	Core Performer	+1
Kelsey Chevrolet	$4,313	-90.7%	77%	39%	231.0ad units	Core Performer	+1
iHeartRadio	$2,752	+254.0%	10%	96%	178.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

7-29-26 Kelsey Chevrolet Extra Innings Show with Lance McAlister

0:00 / 0:31

Direct Response

7

#1

Run on 1x episode

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