Killers, Cults and Queens Podcast Advertising - Audience, Sponsors & Contact

Overview

Killers, Cults and Queens offers a captivating journey into the darkest and most bizarre corners of human history and contemporary culture. Hosted by drag queen Cheryl Hole and macabre expert Nikki Druce, this podcast blends in-depth true crime investigations, including historical cases and recent updates, with explorations of cults, paranormal phenomena, and internet mythology. Each episode features a unique mix of serious case analysis, delivered with care and respect for victims, alongside the hosts' engaging banter, personal anecdotes, and pop culture commentary. The show maintains a distinctive "spooky sleepover" atmosphere, making complex and often disturbing subjects accessible and entertaining. It appeals to listeners who appreciate a conversational, witty approach to true crime and the unexplained, seeking both chilling narratives and a dose of humor and personality.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,106

Est. Podcast Downloads

3,040

Av. Youtube Views

66

Instagram

5k

YouTubers Subscribers

1k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

14%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 3.1K audience size, runs 14% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Nikki Druce

Killers, Cults & Queens is a London-based media entity led by mother-daughter duo Cheryl and Nikki Druce. The pair explores the intersection of dark history and camp culture, delivering deep-dive investigative episodes alongside their informal Spooky Sleepover series. Their work blends rigorous research into high-profile cases like the Black Dahlia with casual, British-humor-led discussions on weird news and internet folklore. Recent output includes an interview with Jimbo the Drag Clown and a paranormal-focused guest spot featuring TV presenter Daisy Maskell. Now in its fifth season, the production maintains an inclusive environment that centers LGBTQ+ perspectives within the true crime genre. By examining everything from the Order of the Solar Temple to the Hackney Mole Man, the hosts provide a specific intergenerational lens on urban legends and cult psychology. Their recent Season 5 launch expands this focus, adding segments on 90s psychic scams and medieval marginalia to their regular rotation of historical and paranormal analysis.

Age: 36 years
Nationality: British
Education: Media/Radio, Unknown

Age: 36 years
Nationality: British
Education: Media/Radio, Unknown

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance		3	4									2	4	6	2	2	3	1	Core Performer 58%
Snagsnagtights.com	Snag	3	3	3	4	4	1	5		3	2	3	2	4	2	3				Core Performer 50%
Acastacast.com	Acast		1	5	2		3	6	1	5	8	2	2	2	1		1			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Snag	$2,219	-29.1%	100%	96%	50.0ad units	Core Performer
Acast online media	$1,986	-70.5%	0%	87%	52.0ad units	Core Performer	+1
Grow Therapy mental health care	$1,326	+100.0%	4%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

How The Gangster Grandads of The Hatton Garden Heist Got Caught

0:00 / 0:17

Direct Response

H

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌