KG Certified Podcast Advertising - Audience, Sponsors & Contact

Overview

KG Certified offers a dual-faceted experience, anchored by NBA Hall of Famer Kevin Garnett. One segment, "TICKET & THE TRUTH," features Garnett and Paul Pierce delivering sharp, insider analysis and candid hot takes on current NBA events, team dynamics, and player performances, appealing directly to dedicated basketball fans. The other, "KG CERTIFIED," presents in-depth, often humorous interviews with prominent figures from the sports and entertainment worlds, such as comedian Mike Epps, exploring their careers, cultural impact, and personal insights. The podcast distinguishes itself through the authentic, unfiltered perspectives of its legendary hosts, blending serious sports commentary with broader discussions on celebrity culture, film, and comedy, making it a compelling listen for those interested in the intersection of professional sports and the wider entertainment landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

142K

Est. Podcast Downloads

4,380

Av. Youtube Views

137.7K

Instagram

498k

YouTubers Subscribers

259k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 142K audience size, runs 6% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

KG Certified

KG Certified is a dynamic content platform hosted by NBA Hall of Famers Kevin Garnett and Paul Pierce. Leveraging their extensive experience and unique perspectives as former championship teammates, the show offers raw, unfiltered discussions and astute analysis of the latest NBA news, game performances, league trends, and basketball culture. Available as a popular podcast, a vibrant YouTube channel, and a Showtime Basketball series, KG Certified provides insightful commentary, candid player perspectives, and engaging interviews with prominent figures from the sports world and beyond. Garnett and Pierce delve into topics ranging from on-court strategies and player legacies to the business side of basketball and even financial literacy. Their unfiltered style and status as two of the game's greats resonate with fans and industry professionals seeking genuine, expert-level basketball conversation. The platform is supported by key sponsorships from brands like BetMGM and Money Lion, reflecting its appeal in the sports and finance sectors. "Ticket & The Truth," featuring both hosts, is a core segment, showcasing their enduring chemistry and deep understanding of the game. KG Certified stands out for its compelling blend of historical context, current analysis, and authentic discussion, making it a go-to source for serious basketball fans.

Age: 45-54
Nationality: American
Education: Farragut Career Academy

Age: 45-54
Nationality: American
Education: Farragut Career Academy

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15
Chasechase.com	Chase		1	2	2	2	4	1	Test in progress 17%
Shopifyshopify.com	Shopify	1		1	1	1	2	2	Test in progress 17%
Hero Breadhero.co	Hero Bread	2	1		1		1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Diet Coke food & beverages	$59,437	0.0%	0%	0%	33.0ad units	Core Performer	+1
Odoo information technology & services	$54,886	-100.0%	12%	100%	25.0ad units	Core Performer	+1
Shopify information technology & services	$45,548	-100.0%	31%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Knicks’ Must-Win Game 4, Brunson Getting Beat Up and Why the Crowd Isn’t Enough | TICKET & THE TRUTH

0:00 / 0:28

Direct Response

K

#1

Run on 1x episode

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