Kap & J.Hood Podcast Advertising - Audience, Sponsors & Contact

Overview

Kap & J.Hood offers a daily deep dive into the world of Chicago sports, serving as an essential morning routine for dedicated local fans. Hosted by Hall-of-Fame broadcaster David Kaplan and veteran Jonathan Hood, the podcast delivers expert analysis, spirited discussions, and timely news updates across all major Chicago teams, including the Bears, Bulls, Cubs, White Sox, and Blackhawks. Episodes feature opinion-driven segments like 'Shot or No Shot' and interviews with prominent sports figures, providing listeners with insider perspectives and engaging commentary. This show is ideal for those seeking comprehensive coverage, informed opinions, and a strong connection to the pulse of Chicago's vibrant sports culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,440

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Direct Response

Brands with CTAs

OKAY

42%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 6.4K audience size, runs 53% host read ads and promotes 42% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chicago Transit Authoritytransitchicago.com	Chicago Transit Authority	4	3	3	2	5	3	6	7	6	4	7	5	7	5	4	5	4	6	4	8	6	5	9	4	3	4	Core Performer 92%
Republic Bankrepublicbank.com	Republic Bank		3	6	6	1	5	2	4			1		2	2	1	2	2	5	3	4	3	1	4	1	3	5	Core Performer 92%
Republic Bank of Chicagorepublicbankofchicago.com	Republic Bank of Chicago	2	3	7	10	3	5	7	12	4				2	2	2	1	2	3	9	9	10		10	5	3	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Republic Bank of Chicago	$27,134	-100.0%	6%	40%	394.0ad units	Core Performer	+1
Chicago Transit Authority	$16,077	+2.8%	75%	79%	228.0ad units	Core Performer	+1
Chicago Cut Steakhouse	$13,586	-5.0%	95%	26%	188.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

8/14 8AM: Shot or No Shot

0:00 / 0:28

Brand Awareness

8

#1

Run on 1x episode

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