Jake & Ben Podcast Advertising - Audience, Sponsors & Contact

Overview

Jake & Ben offers a daily, in-depth dive into the Utah sports scene, primarily focusing on college football teams like the BYU Cougars, Utah Utes, and Utah State Aggies, alongside updates on local professional teams such as the Utah Jazz. Hosts Jake Scott and Ben Anderson provide opinionated analysis of game outcomes, playoff rankings, and breaking news, often featuring insights from local sports insiders. The podcast maintains an engaging, fan-centric tone, blending serious sports commentary with interactive segments like 'What You Got Wednesday,' where listeners participate in themed drafts. This show is essential for Utah sports fans seeking comprehensive local coverage, spirited debate, and a sense of community around their favorite teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 800 audience size, runs 17% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Grangergrainger.com	Granger	4	11	74	44	66	59	64	57	74	41	31	26	21	38	2	Core Performer 100%
Carvanacarvana.com	Carvana		7	12	11	27	31	48	7	40	19	19	5	7	8	3	Core Performer 100%
Wayfairwayfair.com	Wayfair	1		1		1	2	4	31	34	35	43	13	13	23	9	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger retail	$5,257	-47.3%	0%	98%	627.0ad units	Core Performer	+1
Utah Mammoth app	$3,315	0.0%	1%	100%	412.0ad units	Core Performer	+1
Navy Federal Credit Union NHL Stadium Series sports	$2,173	0.0%	2%	100%	271.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hour 4: Listen to BYU Head Coach Kalani Sitake's Media Availability | Hear Utah Head Coach Morgan Scalley Address the Media | MLB Playoffs

0:00 / 0:12

Direct Response

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#1

Run on 1x episode

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