In the Gun Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

In the Gun Podcast offers an immersive dive into West Virginia Mountaineer football, providing dedicated fans with comprehensive game breakdowns, expert predictions, and exclusive insider stories. Hosted by Wes Uhler, Jed Drenning, and former Mountaineer fullback Owen Schmitt, the show goes beyond typical sports commentary, offering deep analytical insights into team performance and strategy. Listeners can expect detailed post-game analysis, pre-game previews, and unique perspectives from a former player, making it an essential listen for anyone passionate about college football and the Mountaineers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,422

Est. Podcast Downloads

1,200

Av. Youtube Views

1,222

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 55% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Toothman Fordtoothmanford.com	Toothman Ford	1	2	2	2	1	3	2	1	2	2	4	1	2	2	2	2	1	1	1	2	3	Core Performer 67%
Johnston Equipmentjohnstoneq.com	Johnston Equipment	1	1	1	1	1	4	2	1	1	1	2		1	1	1		1	1	1	1	1	Core Performer 58%
Activiaus.com	Activia	1					4	2	2	1	1	2	1	1		2	1			1		2	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Toothman Ford	$3,277	+46.5%	50%	68%	114.0ad units	Core Performer
The Book Exchange	$2,012	0.0%	56%	100%	68.0ad units	Core Performer	+1
Johnston Equipment	$1,521	+33.3%	93%	100%	46.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A summer’s worth of research packed into the MOST IN DEPTH PREVIEW of the 2026 WVU Offense anywhere!

0:00 / 0:20

Brand Awareness

A

#1

Run on 1x episode

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