In The Gun: A West Virginia Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

In The Gun: A West Virginia Football Podcast offers an in-depth and passionate dive into all things WVU football. Hosted by Jed Drenning, Wes Uhler, and former Mountaineer legend Owen Schmitt, the podcast provides dedicated fans with comprehensive coverage, including detailed pre-game predictions, insightful post-game analysis, and the latest news surrounding the team. The hosts leverage their expertise and insider perspective to break down strategies, player performances, and upcoming matchups, making it an essential listen for West Virginia University football enthusiasts and college sports fans seeking focused, analytical, and engaging commentary on their favorite team. The show's analytical approach, combined with the hosts' deep knowledge, caters to an audience keen on understanding the nuances of the game and staying updated on every aspect of WVU football.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,582

Est. Podcast Downloads

360

Av. Youtube Views

1,222

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 38% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Toothman Fordtoothmanford.com	Toothman Ford	2	2	2	1	1	2	2	1	1	2	2	1	1	2	2	2	2	2	1	2	2	Core Performer 67%
Johnston Equipmentjohnstoneq.com	Johnston Equipment		1	1	1	1	3	2	1		1	1		1	1	1	1	1	1	1	1	2	Core Performer 67%
Johnston Equipmentjohnstonequipment.com	Johnston Equipment									1	1	1	1	1	1	1		1	1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Toothman Ford	$1,486	+70.2%	48%	68%	75.0ad units	Core Performer
Activia	$909	-68.2%	54%	100%	39.0ad units	Core Performer	+1
Johnston Equipment	$763	+66.7%	94%	100%	35.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What TO WATCH for as WVU Gets Set to OPEN Fall Camp

0:00 / 0:17

Direct Response

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