IN MY OPINION PODCAST Podcast Advertising - Audience, Sponsors & Contact

Overview

IN MY OPINION PODCAST offers a platform for candid, unfiltered discussions on a diverse array of social, personal, and often challenging topics. Billed as the "Home of Edutainment," the podcast aims to both educate and entertain its audience by sparking conversations and fostering a judgment-free community. Hosted by two "Kings," the show delves into real-life dilemmas, personal experiences, and societal issues, ranging from legal challenges like deportation to ethical quandaries such as blackmail. It appeals to listeners seeking raw, opinionated takes on current events and human experiences, presented in an engaging, conversational style that encourages critical thinking and community interaction. The podcast distinguishes itself by tackling sensitive subjects with authenticity, providing a space for diverse perspectives and fostering dialogue on contemporary issues.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,211

Est. Podcast Downloads

700

Av. Youtube Views

6,511

Instagram

145k

YouTubers Subscribers

37k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 7.2K audience size, runs 8% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

IN MY OPINION PODCAST

In My Opinion Podcast is a popular UK-based discussion and reaction podcast hosted by four charismatic Black British men: DTM, Uzoma, Mulinde IV (also known as Sukali), and former co-host Letitia. Known as the "Home of Edutainment™," the podcast delves into a wide array of societal and cultural topics, blending humour with serious discussions. Their content spans relatable experiences, relationships, cultural norms within the African diaspora (Nigerian and Ugandan heritage is prominent), current events, mental health, and personal growth. The hosts engage their audience by reacting to viral clips, discussing viewer-submitted dilemmas, and featuring guests. With a significant following across platforms like Instagram, TikTok, and YouTube, they've built a community that appreciates their candid conversations, diverse perspectives, and willingness to tackle controversial subjects. Their approach is raw, opinionated, and aims to spark open dialogue, reflecting the realities and nuances of modern life within the Black British and African communities.

Age: 25-34
Nationality: British

Age: 25-34
Nationality: British

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/19
Thumbtackthumbtack.com	Thumbtack														2	1			1		1	1	1	Core Performer 50%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	1	1	1	1		1	2	2		2	1	1		1				Longer term buy 42%
Alex O'Connor Tourlivenation.co.uk	Alex O'Connor Tour							1	2	1	1	2	1	2	2	1	2							Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Alex O'Connor Tour	$1,615	-69.0%	100%	100%	15.0ad units	Core Performer	+1
Acast online media	$1,214	+100.0%	0%	83%	18.0ad units	Core Performer	+1
Progressive Insurance insurance	$1,133	-51.6%	0%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'I Won The Lottery But Didn't Tell My Girl! | EP221 [Part 2]

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Direct Response

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#1

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