In Good Health Podcast Advertising - Audience, Sponsors & Contact

Overview

Each week, In Good Health, from the creators of Radio Health Journal, breaks down important news in medicine, science and technology with the help of world-renowned experts. Our three weekly segments will help guide you to a happier, healthier life – with some fun facts to share at dinner parties. Can magic mushrooms cure your depression? Have we outrun natural selection?

Hosted by Elizabeth Westfield, Greg Johnson and Maayan Voss de Bettancourt and produced by Kristen Farrah and Amirah Zaveri. New shows posted each Sunday by 5 a.m. EST. Subscribe, listen, and rate. If you’re looking for older episodes, you can find our entire segment catalog on our website ingoodhealthpodcast.org. Also, check out the latest on FB, IG, X, and YouTube @ingoodhealthpod.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

666

Est. Podcast Downloads

660

Av. Youtube Views

6

Instagram

573

YouTubers Subscribers

638

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 666 audience size, runs 10% host read ads and promotes 72% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/25	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17
Chasechase.com	Chase			2	1	4	1	2	7	8	Core Performer 58%
SoFisofi.com	SoFi		10		2	1	1		3		Longer term buy 33%
Wayfairwayfair.com	Wayfair	2		1			1	2			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Viewpoints Radio Podcast	$201	-100.0%	7%	100%	29.0ad units	Core Performer
Chase	$172	+100.0%	0%	60%	25.0ad units	Core Performer	+1
Sierra	$149	0.0%	0%	45%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Astrology Pt.2: Is Your Health And Success Written In The Stars?

0:00 / 1:03

Direct Response

A

#1

Run on 1x episode

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