IMO with Michelle Obama and Craig Robinson Podcast Advertising - Audience, Sponsors & Contact

Overview

IMO with Michelle Obama and Craig Robinson offers a unique blend of personal advice, candid conversation, and relatable anecdotes. Former First Lady Michelle Obama, alongside her brother Craig Robinson and special guests, tackles a wide array of listener dilemmas, from relationships and parenting to financial planning and navigating life's challenges. The podcast distinguishes itself by providing practical wisdom through the lens of high-profile personal experiences, offering an intimate look at Michelle Obama's perspectives on life beyond her public role. With a relaxed, honest, and often humorous tone, it appeals to listeners seeking guidance, inspiration, and a deeper understanding of universal human experiences, all while enjoying the unique insights of an iconic figure.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

247K

Instagram

697k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 247K audience size, runs 83% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

IMO with Michelle Obama & Craig Robinson

IMO with Michelle Obama & Craig Robinson is a compelling podcast produced by Higher Ground Audio, offering insightful conversations and practical advice on navigating life's complexities. Co-hosted by former First Lady Michelle Obama and actor/comedian Craig Robinson, the show delves into themes like family dynamics, mental wellness, and career development. The podcast actively engages its audience by incorporating listener questions and has been nominated for four Signal Awards, including Best New Podcast. Featuring a diverse array of high-profile guests such as NBA legends Matt Barnes and Stephen Jackson, and acclaimed director Spike Lee, the series explores personal growth and societal issues with an empathetic and humorous tone. The podcast has also partnered with major brands like Rivian and Progressive, reflecting its broad appeal and commitment to constructive dialogue.

Education: B.A., Princeton University

Education: B.A., Princeton University

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance							2	1		2		3				4	1	3	1	1	2	Core Performer 58%
Wayfairwayfair.com	Wayfair	1	1	1	1	1						1		1	1			1	1	1	1		Core Performer 50%
Airbnbairbnb.com	Airbnb	2		1	1	1	2	1	1	1					1	1		1	1			1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Airbnb information technology & services	$199,717	+273.1%	92%	76%	25.0ad units	Core Performer	+1
Progressive Insurance insurance	$196,918	+129.6%	66%	69%	29.0ad units	Core Performer	+1
Shopify information technology & services	$191,080	0.0%	81%	100%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Forgiving Yourself with Mary J. Blige

0:00 / 0:51

Direct Response

F

#1

Run on 1x episode

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