Ignite Your Power: The Kathy Mou Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Ignite Your Power: The Kathy Mou Podcast is a transformative guide for individuals seeking to unlock their full potential and live a purpose-driven life. Hosted by empowerment coach Kathy Mou, the podcast blends her personal journey as a first-generation Chinese American navigating chronic illness and fertility struggles with expert insights and practical strategies for self-discovery, resilience, and holistic well-being. Listeners will find actionable advice on overcoming self-doubt, achieving clarity, and aligning their mind, body, and soul through mindfulness and gratitude. The show features a mix of solo coaching sessions and inspiring interviews with guests who have turned adversity into global impact, offering diverse perspectives on mindset, perseverance, and leveraging personal power for positive change. It appeals to those interested in personal development, mental wellness, and drawing inspiration from real-life stories of triumph and entrepreneurial spirit.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 140 audience size, runs 21% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/13	Week5/4	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24
Tremfyatremfyaradio.com	Tremfya							1	1	1	Longer term buy 25%
American Expressamericanexpress.com	American Express		1		5	7					Test in progress 17%
Kathy Moukathymou.com	Kathy Mou	2		1			1		1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kathy Mou	$20	-22.6%	100%	100%	13.0ad units	Core Performer
American Express	$20	-100.0%	0%	100%	13.0ad units	Core Performer	+1
Cooperators	$9	0.0%	0%	80%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Birth Story I Never Expected to Tell… Plus My Motherhood & Manifestation Journey

0:00 / 0:20

Direct Response

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#1

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