Humble Brag with Crystal and Cynthia Podcast Advertising - Audience, Sponsors & Contact

Overview

Humble Brag with Crystal and Cynthia offers an intimate, behind-the-scenes look at the lives of reality television stars Crystal Kung Minkoff and Cynthia Bailey. Moving beyond the curated drama of their time on the Real Housewives franchise, the hosts engage in candid, lighthearted conversations that blend personal anecdotes with industry insights. The podcast serves as a vibrant hub for Bravo enthusiasts, featuring deep dives into reality TV culture, interviews with industry insiders, and playful commentary on the latest pop culture trends. With a tone that is both glamorous and relatable, the show appeals to fans of celebrity lifestyle content and reality television analysis, providing a space where the 'fourth wall' is frequently broken to reveal the human side of fame.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,900

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 12.9K audience size, runs 31% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/24
Progressive Insuranceprogressive.com	Progressive Insurance	2	1	2	2	1	2	1	1	2	2	2	3	3	3	Core Performer 75%
Shopifyshopify.com	Shopify	1	1		1			1	1			1	1		1	Longer term buy 42%
Mint Mobilemintmobile.com	Mint Mobile				1			1	1	1			1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$3,669	+22.5%	21%	100%	24.0ad units	Core Performer	+1
Warby Parker apparel & fashion	$2,664	-12.5%	100%	100%	8.0ad units	Core Performer	+1
Hers	$2,512	-37.5%	100%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Taylor Hale Is Here! | Humble Brag w/ Crystal & Cynthia

0:00 / 1:15

Direct Response

T

#1

Run on 1x episode

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