High & Inside/ Jays Radio - Toronto Blue Jays News and Interviews Podcast Advertising - Audience, Sponsors & Contact

Overview

The Walk Off is the definitive podcast for Toronto Blue Jays enthusiasts, delivering dedicated news, in-depth analysis, and exclusive insights into the team. Hosted by Scott Belford and Adam Mac, the show provides weekly updates on player performance, team strategy, and prospects, often featuring guests directly from the Blue Jays organization. A unique mailbag segment allows listeners to actively participate by submitting questions, fostering a strong community among fans. This podcast is perfect for those seeking comprehensive coverage, expert commentary, and a direct connection to the pulse of their favorite baseball team, going beyond general sports headlines to deliver focused, passionate Blue Jays content.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

120

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 120 audience size, runs 18% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Out Hustle My Yesterdayteamohmy.com	Out Hustle My Yesterday	1	1	1						1		1	1		1	1	Longer term buy 42%
Acastacast.com	Acast			1			3	2	1		4	1					Longer term buy 25%
Progressive Insuranceprogressive.com	Progressive Insurance				1	1						2		2	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Score Bet	$28	+100.0%	0%	100%	22.0ad units	Core Performer	+1
Acast online media	$24	-81.8%	0%	100%	16.0ad units	Core Performer	+1
Walmart retail	$10	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Jesus Sanchez Episode: Scott and Matt talk last night outfield blunder, pitching and upcoming schedule

0:00 / 0:31

Brand Awareness

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#1

Run on 1x episode

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