Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage Podcast Advertising - Audience, Sponsors & Contact

Overview

Handelsblatt Today ist der börsentägliche Podcast aus dem Newsroom des Handelsblatts. Wir analysieren die relevantesten Themen des Tages und beschreiben deren Auswirkungen auf die Finanzmärkte. Dafür sprechen wir mit Analysten, Branchenexperten, Politikern und Handelsblatt-Korrespondenten aus aller Welt.

Wir schauen auf die spannendsten Entwicklungen an den Leitbörsen und sprechen mit unseren Experten über verschiedene Anlageformen wie Aktien, Anleihen oder Rohstoffe. Außerdem ordnen wir die wichtigsten geldpolitischen Entscheidungen und Nachrichten aus der Unternehmenswelt für Anlegerinnen und Anleger ein.

Handelsblatt Today finden Sie auf allen relevanten Podcast-Plattformen – und natürlich auf der Handelsblatt-Website. 

Jetzt reinhören: Von Montag bis Freitag um 17.30 Uhr mit den Hosts Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen und Anis Mičijević.

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Falls Sie Kritik oder Anregungen loswerden möchten, dann schreiben Sie uns eine Mail an today@handelsblatt.com.

Sound-Design: Christian Heinemann
Logo-Design: Henrik Balzer, Michel Becker

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 160 audience size, runs 48% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Handelsblatt Karriere Circlehandelsblatt.com	Handelsblatt Karriere Circle	2	3	2	3	2	2	4	2	2	5	1	2	1		1	2	3	4	6	3	1	1	Core Performer 67%
Baader Tradingbaadertrading.de	Baader Trading														3	3	2			2	1		2	Core Performer 50%
Tradegate Directtradegate-direct.de	Tradegate Direct															1	1	1		1	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Handelsblatt Karriere Circle publishing	$192	+879.8%	76%	98%	94.0ad units	Core Performer	+1
Tech Europe information technology & services	$31	0.0%	0%	100%	17.0ad units	Core Performer
Baader Trading	$28	-36.9%	9%	91%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Die gefährliche Schuldenwette der USA | Hautkrebsimpfung: Ist der 177-Prozent-Kurssprung bei Moderna gerechtfertigt?

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Direct Response

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#1

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