Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen Podcast Advertising - Audience, Sponsors & Contact

Overview

Mit unserem Podcast Handelsblatt Morning Briefing starten Sie optimal in den Tag. Erhalten Sie börsentäglich von der Handelsblatt Chefredaktion noch vor dem Frühstück alle relevanten News aus Wirtschaft, Politik und Finanzen aus unserer weltweiten „24 Stunden“ Redaktion. Persönlich, meinungsstark und unterhaltsam aus der Feder von Handelsblatt Textchef Christian Rickens oder Handelsblatt-Autorin Teresa Stiens.

Das Handelsblatt Morning Briefing können Sie auch als Newsletter genießen – ganz bequem jeden Morgen in Ihrem Postfach. Jetzt anmelden (https://www.handelsblatt.com/service-angebote/newsletter/).

Handelsblatt Morning Briefing finden Sie auf allen relevanten Podcast-Plattformen - und natürlich hier auf der Handelsblatt-Website. 

Jetzt reinhören: Von Montag bis Freitag um 6:00 Uhr mit Handelsblatt-Autorin Teresa Stiens oder Textchef Christian Rickens.

Logo-Design: Henrik Balzer, Michel Becker

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 200 audience size, runs 57% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week8/3	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Handelsblatt Karriere Circlehandelsblatt.com	Handelsblatt Karriere Circle	1	1	1	1	1	1	1	1	2	2	2	1	1	2	2	1	2	Core Performer 67%
Uptradeuptrade.de	Uptrade															1	1	1	Longer term buy 25%
Schwarz Digitsschwarz-digits.de	Schwarz Digits														1		2		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Handelsblatt Karriere Circle publishing	$80	+136.9%	87%	100%	46.0ad units	Core Performer	+1
Tech Europe information technology & services	$20	0.0%	0%	100%	9.0ad units	Core Performer
Adobe information technology & services	$10	0.0%	20%	40%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Apple: Das teuerste iPhone aller Zeiten / Autos: Wie die China-Welle Europa überrollt

0:00 / 0:44

Direct Response

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#1

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