GU Cast | Urology Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

GU Cast is an essential podcast for medical professionals and trainees specializing in genitourinary oncology and urology. Hosted by experts from the Peter MacCallum Cancer Centre, the show offers deep dives into the latest research, clinical trials, and treatment modalities for prostate, kidney, bladder, testis, and penile cancers. Episodes feature insightful interviews with international specialists, exploring advanced surgical techniques, simulation training, and emerging technologies like SABR and LuPSMA. The podcast maintains a professional yet accessible tone, making complex medical information digestible and highly relevant for those dedicated to advancing patient care in GU oncology. It's a vital resource for staying current with cutting-edge developments and enhancing clinical skills.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

385

Est. Podcast Downloads

40

Av. Youtube Views

345

Instagram

827

YouTubers Subscribers

3k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

BAD

12%

Host Read %

% of host read ads

GREAT

100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 385 audience size, runs 100% host read ads and promotes 12% of ads for direct response advertisers.

Creator Influence

Declan Murphy

GU Cast is a specialized medical media platform hosted by Professor Declan Murphy and Dr. Renu Eapen, both leading clinicians at the Peter MacCallum Cancer Centre in Melbourne. The duo bridges the gap between complex academic research and everyday clinical practice through their signature Journal Club series, where they critique the latest urological literature alongside junior editors. They serve as on-the-ground news correspondents for major international congresses, providing live show broadcasts from events like the European Association of Urology (EAU) in London and ASCO GU in San Francisco. A recent win for the channel includes their leading role in the Rename Gleason 6 campaign, an evidence-based advocacy movement aimed at reducing patient anxiety by updating prostate cancer terminology. By collaborating with global experts and pharmaceutical partners like Telix, the hosts provide accessible, high-production analysis of robotic surgery, PSMA PET imaging, and the Common Sense Oncology initiative for a global audience of healthcare professionals and trainees.

Age: 55 years
Nationality: Irish-Australian
Education: MB BCh BaO, University College Cork

Age: 55 years
Nationality: Irish-Australian
Education: MB BCh BaO, University College Cork

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/30	Week7/6	Week7/13	Week8/3
Bayerbayer.com	Bayer			2		Test in progress 8%
In the Heart of Carejnj.com	In the Heart of Care	1			1	Test in progress 8%
Device Technologiesdevicetechnologies.com	Device Technologies		1			Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bayer chemicals	$37	-100.0%	100%	0%	12.0ad units	Core Performer	+1
In the Heart of Care hospital & health care	$25	+100.0%	100%	0%	6.0ad units	Core Performer	+1
Novartis pharmaceuticals	$20	0.0%	100%	0%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

ARASEC - Rethinking clinical trial design

0:00 / 0:12

Brand Awareness

A

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌