GOLF’s Fully Equipped Podcast Advertising - Audience, Sponsors & Contact

Overview

GOLF’s Fully Equipped is the definitive podcast for golf enthusiasts and 'gearheads' seeking in-depth knowledge on golf equipment. Hosted by GOLF's Johnny Wunder and Jake Morrow, the show delivers first-hand gear news directly from the tour, detailed breakdowns of new equipment releases, and exclusive interviews with PGA/LPGA players, golf celebrities, and key industry influencers. Listeners gain unparalleled insights into product testing, performance innovations, and the business behind golf technology, making it an essential resource for anyone looking to optimize their game through informed equipment choices and stay ahead of industry trends.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,509

Est. Podcast Downloads

3,960

Av. Youtube Views

3,549

Instagram

62k

YouTubers Subscribers

21k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7.5K audience size, runs 100% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Johnny Wunder

Fully Equipped serves as the technical equipment authority for GOLF.com, led by secondary hosts Johnny Wunder and Jake Rolland. The brand specializes in translating professional tour data into actionable advice for amateur players through specialized programming like the Fully Fit series and the weekly Fully Equipped Podcast. They bridge the gap between high-level engineering and on-course performance, often filming inside restricted environments such as the TaylorMade 'Lab' and the PING Proving Grounds. A recent milestone includes the launch of the Fully Fit video series, which documents the granular process of iterative club testing with major manufacturers. By collaborating with tour representatives like Adrian Rietveld and Aaron Dill, they provide viewers with 'Tour Report' insights that often surface gear leaks before official releases. Their technical approach is further validated through deep-dive 'What’s In The Bag' segments with major champions, including Scottie Scheffler and Rory McIlroy, establishing the platform as a vital resource for data-driven golf consumers.

Age: 36 years
Nationality: American
Education: Bachelors, University of California

Age: 36 years
Nationality: American
Education: Bachelors, University of California

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Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/29	Week8/3
FujiKura Golffujikuragolf.com	FujiKura Golf	1			1		1			2	3	Test in progress 17%
Fairway Jockeyfairwayjockey.com	Fairway Jockey					1		1	1			Test run 0%
Open Links Golfopenlinksgolf.com	Open Links Golf		1	1								Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Golf.com	$846	0.0%	100%	100%	12.0ad units	Core Performer	+1
FujiKura Golf	$807	+100.0%	100%	50%	6.0ad units	Core Performer	+1
Bruce Bolt	$311	0.0%	100%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Patrick Reed talks how grindworks' irons were created and what he learned from Mike Taylor during his early Nike days

0:00 / 0:39

Direct Response

P

#1

Run on 1x episode

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