Gold and Black Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Gold and Black Radio offers dedicated Purdue Boilermakers fans an essential source for in-depth news and analysis on the university's football and men's basketball programs. Hosted by GoldandBlack.com staff, the podcast provides expert breakdowns of recent games, strategic discussions on team performance, and crucial updates on recruiting efforts. Episodes delve into post-game insights, player evaluations, and future outlooks, catering to a passionate audience keen on understanding every aspect of their favorite college teams. It's a must-listen for anyone following Big Ten athletics, offering a professional yet fan-centric perspective on Purdue sports.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,780

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 42% host read ads and promotes 58% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Purdue Federal Credit Unionpurduefed.com	Purdue Federal Credit Union	1	1	1	1	2	2	1	2	3	2	4	3	3	2	3	3	2	2	3	3	3	3	2	2	2	Core Performer 83%
Gold and Blackgoldandblack.com	Gold and Black						1	1	1				2		1			3		1	1		1	1	1	1	Core Performer 58%
Discount Tirediscounttire.com	Discount Tire												1			2		3		1	1	1	2	2	1		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Purdue Federal Credit Union	$1,792	+5.0%	47%	0%	89.0ad units	Core Performer
The Deleuze Seminars higher education	$1,304	-100.0%	93%	75%	60.0ad units	Core Performer	+1
The Whitaker Inn	$1,072	-100.0%	96%	22%	50.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GoldandBlack.com Saturday Simulcast; Purdue summer basketball recruiting (July 11, 2026 edition)

0:00 / 0:31

Brand Awareness

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#1

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