Going In Raw: A Pro Wrestling Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Going In Raw with Steve and Larson takes a look at the week that was in pro wrestling. Steve and Larson bring both their brand of humor and insights to every episode and is occasionally joined by good friends who share their passion for professional wrestling.
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Show Impressions

Estimates only, not verified by show

Est. Total Impressions

56,143

Est. Podcast Downloads

47,900

Av. Youtube Views

8,243

YouTubers Subscribers

203k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 56.1K audience size, runs 11% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Steve and Larson

Steve and Larson host "Steve and Larson's WWE & AEW Podcast," a popular platform for in-depth analysis and commentary on professional wrestling. They consistently deliver news, reviews, and predictions across major promotions, engaging their audience with conversational discussions and "hot takes." Their content includes series like "Reacting to Pro Wrestling HOT TAKES" and interactive "Wrestlepalooza" discussions, fostering a vibrant community around the sport. Larson was recently crowned the "Predictions Champion," a testament to their engaging fan-centric approach. They frequently host live streams for major events, providing real-time reactions and fostering direct interaction with their fanbase, contributing significantly to daily discourse within the online wrestling community. Their consistent output and balanced perspectives make them a go-to source for wrestling enthusiasts seeking informed opinions and lively debate.

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn	1	4	3	8	6	9	6	1	1	5	4	2	8	5	5	3	12	4	Core Performer 92%
Mint Mobilemintmobile.com	Mint Mobile		1	3	3	2	1	3	1	1	2	2	2	5	3	4	1	1	3	Core Performer 92%
Indeedindeed.com	Indeed			1	4	4	2	4	2	1	1	1	1	2	1	1	3	2	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HIMS health, wellness & fitness	$90,727	-46.7%	98%	98%	63.0ad units	Core Performer	+1
Google Pixel information technology & services	$54,004	+206.4%	5%	86%	66.0ad units	Core Performer	+1
Friendo Shop	$53,729	-100.0%	100%	100%	36.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Star Ratings For WWE Summerslam 2026

0:00 / 0:56

Direct Response

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#1

Run on 1x episode

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