FP Next Podcast Advertising - Audience, Sponsors & Contact

Overview

FP Next, from the award-winning Farm Progress team, offers an in-depth exploration of the agriculture industry, targeting farmers, agribusiness professionals, and enthusiasts. Co-hosts Curt Arens and Sarah McNaughton deliver practical advice and expert insights on topics ranging from sustainable farming practices like cover cropping for soil health and profit, to critical industry issues such as livestock biosecurity and the economic impact of diseases like bird flu. The podcast blends scientific understanding with business acumen, providing listeners with actionable strategies for optimizing farm operations, navigating market fluctuations, and understanding agricultural policy. It's an essential resource for staying informed on the latest innovations, challenges, and opportunities shaping the future of agriculture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 140 audience size, runs 98% host read ads and promotes 76% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
John Deere machinery	$54	0.0%	97%	69%	29.0ad units	Core Performer	+1
Farm Progress	$18	0.0%	100%	100%	11.0ad units	Core Performer
John Deere	$8	0.0%	100%	50%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How can you capitalize on 45Z tax credits?

0:00 / 0:12

Direct Response

H

#1

Run on 1x episode

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